Date: 2017-10-29 12:58
о цельности, Сет Годин
The math has changed.
It used to be, you paid money to run an ad. A little piece of media, bought and paid for. The audience came with the slot.
Today, of course, the ad is free to run. Post your post, upload your video. Free.
What to measure, then?
Well, one thing to measure is attention. How many likes or shares or views did it get?
But if you're going to optimize for attention, not trust or results or contribution, then you're on a very dangerous road.
It's pretty easy to get attention by running down the street naked (until everyone else does it). But that's not going to accomplish your goals.
When Oreo gets attention for a tweet or Halotop for a horrible ad, they're pulling a stunt, not contributing to their mission.
Yes, the alternative is more difficult. It doesn't come with a quick hit or big numbers. But it understands what it's for. An effective ad is far more valuable than a much-noticed one.
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Starting off as Acid House DJs in the late 80’s they helped pioneer jungle & drum and bass throughout the ninties with their Kiss FM show and then more famously their Radio 1 slot.
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D.A.L. – Strings on a Monster Bass [Fierce Ruling Diva remix] (D.A.L. Records)
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🍂 4 large eggs
🍂 1/2 teaspoon salt, divided
🍂 1 bunch asparagus spears, trimmed (I just snap off the bottoms where they naturally break)
🍂 1/2 tablespoon extra-virgin olive oil
🍂 1 garlic clove, chopped
🍂 1 tablespoon butter (I omit this and just use a little more olive oil)
🍂 1 tablespoon fresh lemon juice (or half a lemon)
🍂 1 teaspoon finely chopped parsley
🍂 Black Pepper to taste
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It on average gives you 1.2 free rejuvenations per cast. This is a 26,400 mana boost to Wild Growths already impressive mana efficiency.
Wild Growth is a smart heal, which means that the free rejuvenation is likely to be added to a low HP target and is unlikely to overheal.
The rejuvenation immediately buffs the healing of the Wild Growth due to our Mastery (and is likely to add a Cultivation also).
Velen's Future Sight. Strong in all aspects. Combines a heavy helping of secondary stats with a powerful on-use effect.
The on-use often makes up 5-7% of our total healing. This only includes the overheal redistribution making it very powerful.
The cooldown is a little awkward for us. Pairing the on-use with Essence of G’Hanir is often our best choice since Tranquility heals for enough as-is and Essence lines up best cooldown-wise.
Prydaz, Xavaric's Magnum Opus. The size of the shield (easily ~750k in good gear) makes this a strong option for progression raids.
Tends to be a stronger defensive option than Ekowraith unless you are taking a lot of damage, though Ekowraith offers more Intellect because it isn’t in a jewellery slot.
You can use a WeakAura to track the internal cooldown and then go into Bear Form just before it procs to make the shield even more ridiculous. You should do this as often as possible.
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